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Is usage-based ETL pricing stalling progress? | Agent 2 Agent Protocol Announcement | The Ravit Show

Is usage-based ETL pricing stalling progress? | Agent 2 Agent Protocol Announcement

Ravit Jain
April 14, 2025

Hi Data & AI Pros,

Has scaling your ETL data consumption resulted in higher, unexpected costs for you and your team?

Consumption-based Pricing Impacts More than the Bottom Line
Usage-based pricing, as with Fivetran, seems harmless at the outset and appears to have benefits for users like low barrier to entry and cost transparency. But in many cases, reality may look like this: A data engineer begins working with a usage-based ETL tool, finds traction and then quickly becomes a victim of their own success.

Scaling consumption with companies like Fivetran requires deep pockets – and vigilance. And as a result, engineering managers often begin looking at expanded data consumption as a cost center rather than a value driver.

CDataSync Encourages Increased Data Consumption with Predictable Pricing
Sync was built to encourage data consumption and provides the predictability to grow data pipelines. Sync’s deployment and connector flexibility spans across all architectures and the underlying query engine is designed to handle large volumes of data with low latency to ensure performance meets your business requirements.

See why this company switched vendors for more reliable data integration and predictable pricing.

Explore the 5-minute Sync Product Tour and learn how to quickly deploy robust data replication pipelines between any data source and any database or data warehouse.

A2A by Google: The internet for AI agents has arrived. Let’s talk about something that could quietly become foundational to the future of AI: A2A is an open interoperability protocol designed to allow AI agents to seamlessly discover, communicate, and collaborate — regardless of the platform, framework, or vendor they’re built on.

Most current agent frameworks are still siloed. There’s no standard for how agents interact with one another. That’s what A2A aims to change — by introducing a universal way for agents to work together.

Here’s what stands out